The Play-Doh Problem In 2018, Hasbro registered the smell of Play-Doh as a trademark in the United States. The USPTO description says: “a sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.” After years of consumer association, one company now legally owns a scent. There are fewer than twenty active scent trademarks

The World Intellectual Property Organisation issued an urgent public alert this week, warning its users about a surge in fraudulent activity targeting users of WIPO's intellectual property registration services. Fake invoices, forged email addresses, spoofed phone numbers, and official-looking letterheads are being used to convince inventors, brand owners, and creative professionals to hand over money or sensitive information under the

The 2026 FIFA World Cup has given us one of the most talked-about brand moments of the tournament, and it did not cost a single sponsorship shilling. Levi’s Stadium in Santa Clara, California, was renamed “San Francisco Bay Area Stadium” for the duration of the competition because Levi’s is not an official FIFA sponsor. Workers covered the Levi’s name with

Your brand is one of the most valuable assets your business owns. The name, logo, or slogan that customers associate with your products or services is your trademark. And in Tanzania, the only way to legally protect it is to register it. Without a registered trademark, you have no legal grounds to stop a competitor from copying your brand name, using